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Duffy, Katherine; Ney, Jillian – Journal of Marketing Education, 2015
Digital technologies pervade the higher education landscape as a way to build student engagement and enhance student learning and teaching. In practice, however, the ways in which these tools are implemented in marketing education appear to be ad hoc, rather than using a systematic approach to build engagement and provide students with the skill…
Descriptors: Educational Technology, Mass Media Use, Electronic Learning, Technology Uses in Education
Knapp, Amanda Marie – ProQuest LLC, 2013
Numerous scholars have pointed to positive associations between student perceptions of instructor credibility and student outcomes (i.e., cognitive learning, higher motivation, and increased willingness to participate in and out of class); however, their work has primarily considered traditional-aged students in the traditional classroom setting.…
Descriptors: Online Courses, Electronic Learning, Student Attitudes, Teacher Effectiveness
Rubin, Stanford E.; Farley, Roy C. – 1980
This guide is the participant workbook for the first in a series of instructor-assisted training modules for rehabilitation counselors, supervisors, and graduate students. This workbook for the first module focuses on basic intake interviewing skills consisting of: (1) systematic interview programming including attracting, planning and…
Descriptors: Communication Skills, Counseling Techniques, Counselor Training, Interviews