In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

In the current study, momentary time sampling (MTS) and partial-interval recording (PIR) were compared to continuous-duration recording of stereotypy and to the frequency of self-injury during a treatment analysis to determine whether the recording method affected data interpretation. Five previously conducted treatment analysis data sets were…

Since the last comprehensive museum survey was conducted in 1971-72, no current data has been gathered about the museum field. Because the field has not remained static it has become difficult to apply the 1971-72 survey findings to current museum situations. Because of this, the National Center for Education Statistics (NCES) was requested to…

A low cost approach to measuring materials availability in small- or medium-sized libraries using an interview questionnaire is described in detail, along with an application of this approach. A rationale for using this method is provided, as well as guidelines for conducting such a survey. Facts of the study are discussed, including objectives,…

These tips on surveying public opinion are based on the contention that community surveys can be useful to educators who want to know what the community is thinking about education, are ready to respond, and have no qualms about making survey results public. The author first discusses the importance of determination of the community survey's…

A discussion of family literacy projects focuses on alternatives to traditional methods of program evaluation. In the first chapter, the distinction between standardized and alternative assessments is clarified and the special evaluation needs of family literacy projects are highlighted. The remainder of the handbook is intended to help program…

Measuring attainment of the program's objectives and describing the program's implementation are listed as two of the evaluator's major responsibilities. The description should include an explanation of the context in which the program was initiated, as well as the component materials and activities. This booklet has three purposes: (1) suggesting…

People who care about young people are aware of the serious problems caused by underage alcohol use. They should also be aware that there are many effective strategies for reducing underage drinking, and every state and community should be using these strategies. The "Guide to Conducting Youth Surveys" provides information about one important tool…