This paper presents a case study of students' awareness, experiences and perceptions of research in a "new" university in the UK. The findings are based on a questionnaire of almost 200 students and five small group interviews. Many of the students participating in this research perceived clear benefits to their learning from staff…

In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

A major challenge for learning theories is to illuminate how particular kinds of learning experiences and environments promote the development of expertise. Research has been conducted into novice-expert differences in various domains, but few studies have examined the processes involved in learners' expertise development. In an attempt to…

We conducted two studies to examine how interviewers' nonverbal behaviors affect children's perceptions and suggestibility. In the first study, 42 8- to 10-year-olds watched video clips showing an interviewer displaying combinations of supportive and nonsupportive nonverbal behaviors and were asked to rate the interviewer on six attributes (e.g.,…

A qualitative analysis (The Empirical Phenomenological Psychological method) of interviews involving eight patients (depression, burn-out syndrome, and chronic pain) was carried out in order to obtain knowledge regarding the effects of flotation tank therapy. This knowledge might be helpful for both professionals and potential floaters. The…

This research attempts to use the interview technique to ascertain the personal experiences of athletes and to achieve a general characterization of at least one subjective aspect in sport, those experiences involved in an athlete's "greatest moment" while participating in sport. (Author/RK)

This methodological study examines an original data collection model designed to incorporate human factors and enhance data richness in qualitative and evaluation research. Evidence supporting this model is drawn from in-depth youth and adult interviews in one of the largest policy/program evaluations undertaken in the United States, the Drug,…

Examines use of message discrimination in a multicity health campaign project. Addresses three issues: message recall patterns as functions of instrument length and sociodemographic variables; types of messages recalled; and interviewer effects. Suggests that three open-ended "question cycles" are sufficient for recall and that…

Examines techniques for using photographic evidence and photo-interviewing in evaluation and research. Reasons for using photo-interviewing are discussed, including prompting recall and acting as stimuli and verifiers of perception; and two examples are given, one involving evaluation with faculty and graduate students and one involving research…

A DESCRIPTION IS GIVEN OF CONCEPTS, METHODS, AND A STRATEGY TO AID TRAINING OFFICERS AND OTHERS RESPONSIBLE FOR PROGRAMS OF CHANGE IN CONDUCTING EVALUATION STUDIES INVOLVING SYSTEMATIC PLANNING, CONTROL, AND ASSESSMENT OF THE PROCESS OF CHANGE. BEGINNING WITH A MODEL OF PERCEPTION AND OF ITS APPLICATION TO LEARNING, THE AUTHOR DISCUSSES A TYPOLOGY…

The most popular activities from APA's successful "Activities Handbooks for the Teaching of Psychology" are gathered together and updated in this book of teachers' favorites. The lesson plans, which encourage active learning and involve the whole class, have stood the test of time and proven themselves to be entertaining, effective, and easy to…