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Download full textTanca, H. Altug; Ünal, Fatma – Journal of Education and Learning, 2018
It's important that the messages and information in the public spot advertisements that is wanted to be conveyed to the individuals to be reached at the desired level and an asymmetric structure existing between the message prepared with a fictional structure and the perception between the message and the receiving party. Because, a decent…
Descriptors: Student Attitudes, Advertising, Signs, Lifelong Learning
