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Direct linkMartin, Stephanie L.; Birhanu, Zewdie; Omotayo, Moshood O.; Kebede, Yohannes; Pelto, Gretel H.; Stoltzfus, Rebecca J.; Dickin, Katherine L. – Field Methods, 2017
Cognitive interviewing is a method to develop culturally appropriate survey questions and scale items. We conducted two rounds of cognitive interviews with 24 pregnant women in Ethiopia and Kenya to assess the appropriateness, acceptability, and comprehension of general and micronutrient supplement adherence-specific social support scales. We…
Descriptors: Foreign Countries, Interviews, Cultural Relevance, Females
Neuert, Cornelia Eva; Lenzner, Timo – International Journal of Social Research Methodology, 2016
In this study, we investigated whether incorporating eye tracking into cognitive interviewing is effective when pretesting survey questions. In the control condition, a cognitive interview was conducted using a standardized interview protocol that included pre-defined probing questions for about one-quarter of the questions in a 52-item…
Descriptors: Eye Movements, Research Methodology, Interviews, Pretesting
Wildy, Helen; Clarke, Simon – Educational Assessment, Evaluation and Accountability, 2009
This paper provides an example of the application of the cognitive interview, a qualitative tool for pre-testing a survey instrument to check its cognitive validity, that is, whether the items mean to respondents what they mean to the item designers. The instrument is the survey used in the final phase of the International Study of Principal…
Descriptors: Interviews, Validity, Pretesting, Surveys
Dyer, Robert F.; And Others – 1976
This manual has been prepared primarily for the use and guidance of those who must develop or administer questionnaires as part of Army field tests and evaluations. The general content and concepts, however, should be useful to anyone involved in constructing or administering surveys, interviews, or questionnaires. Guidance on (1) preparing,…
Descriptors: Data Analysis, Guides, Interviews, Pretesting
Download full textRolfe, Clayton J. – College Quarterly, 2007
As online courses have become more of an alternative to the traditional classroom environment there's a need for exploring methods on how to evaluate these online courses and their learning objectives. The intent of this research paper is to determine how we can improve online student grades so that failure rates are not 100% higher when comparing…
Descriptors: Research Papers (Students), Distance Education, Dropouts, Online Courses
Zimmerman, Robert – 1997
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a…
Descriptors: Alcohol Abuse, Alcohol Education, Behavior Change, Change Agents
