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Direct linkLevine, Mark F.; Guy, Paul W. – Journal of College Teaching & Learning, 2007
The present study investigates pre-business students' reaction to Activity Based Learning in a lower division core required course entitled Introduction to Global Business in the business curriculum at California State University Chico. The study investigates students' preference for Activity Based Learning in comparison to a more traditional…
Descriptors: Required Courses, Business Education, Student Attitudes, Teaching Methods
Peer reviewedBartelheim, Frederick J. – Clearing House, 1993
Discusses using lectures with follow-up case studies, journal article reviews, interviews and group projects in secondary introductory business courses. (SR)
Descriptors: Business Education, Case Method (Teaching Technique), Interviews, Introductory Courses
