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Carpenter, Serena; Grant, August E.; Hoag, Anne – Journalism and Mass Communication Educator, 2016
Scientific knowledge should reflect valid, consistent measurement. It is argued research on scale development needs to be more systematic and prevalent. The intent of this article is to address scale development by creating and validating a construct that measures the underlying reasons why undergraduate students seek a degree in journalism, the…
Descriptors: Journalism, Journalism Education, Undergraduate Students, Student Educational Objectives

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