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| Journal of Business… | 3 |
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Peer reviewedJones, Michael John – Journal of Business Communication, 1994
Responds to a 1993 article in this journal. Places that article's general conclusion (that profitable corporations have more readable narrative texts than unprofitable ones) within the broader context of the readability research and corporate reporting literature. (SR)
Descriptors: Annual Reports, Communication Research, Higher Education, Jargon
Peer reviewedSubramanian, Ram; And Others – Journal of Business Communication, 1994
Responds to an article in this same issue (which commented on these authors' 1993 article in the same journal). Suggests cultural context as another possible factor that may have caused results in the various studies under discussion to be different. (SR)
Descriptors: Annual Reports, Communication Research, Cultural Influences, Higher Education
Peer reviewedSubramanian, Ram; And Others – Journal of Business Communication, 1993
Tests the relationship between corporation performance and the readability of annual reports. Shows that annual reports of good performers were easier to read than those of poor performers--good performers used strong writing, unlike poor performers but did not use significantly more jargon or modifiers. (SR)
Descriptors: Annual Reports, Communication Research, Higher Education, Jargon
