Presents a critique of Taylor's scientific management theory and the negative consequences of work simplification. Compares this method with Maslow's, Herzberg's, and Thorsrud's theories of motivation, and contrasts the experiences of General Motors' application of Taylor's model and General Foods' application of Thorsrud's. (SK)

The problem areas of motivation, job enrichment, recruiting, and retention are addressed from the viewpoint of the behavioral scientist. Special attention is given to relating job enrichment and motivation techniques, as successfully demonstrated in industry, to the United State Army Reserve. Research method utilized was a literature review…