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Direct linkNeill, Marlene S.; Schauster, Erin – Journal of Advertising Education, 2015
Just as the advertising and public relations industries are evolving due to the development of new technology and communication tools, so are the demands of education. Through in-depth interviews with 29 executives working in both advertising and public relations agencies in the U.S., this study identifies the core skills and competencies needed…
Descriptors: Advertising, Public Relations, Professional Education, Employers
Huws, U.; O'Regan, S. – 2001
The EMERGENCE project was conducted to map and measure eWork (the processing of information and transmission of it by means of telecommunications located anywhere in the world) in 18 European countries (15 European Union states plus Hungary, Poland, and the Czech Republic). Data for the project were gathered through a survey of 7,268 employers of…
Descriptors: Adults, Computer Centers, Computer Mediated Communication, Data Processing
