We introduce the surreal play experience (SPE) as an effective pedagogical method of experiential learning for teaching professional sales. Using a customer's needs assessment as a skill to develop, we describe the method, procedure, and materials needed to implement a surreal play session. We designed three experimental conditions to analyze…

More than any other area of business, expertise in personal selling and sales management can best be seen through applied learning styles. Many universities are now offering sale concentration in marketing or even MBA degrees. However, many students still feel instructors' teaching methods are outdated. Instructors use many different techniques…

This guide presents a competency-based curriculum for a high school course in sales promotion. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with…

This package contains instructor's guide sheets and student task assignment sheets for Modules R 1-45 of the competency-based curriculum in retailing developed for use in secondary and postsecondary schools in Kentucky. Some of the topics covered in the modules include the following: retailing--past, present, and future; retailing occupations;…

This curriculum guide can be used by secondary and postsecondary agriculture, technology, and marketing instructors to decide what and how to teach about agricultural business organization and management, especially in Iowa. The guide consists of five instructional units: (1) agribusiness organization and management; (2) livestock sales and…

This guide is intended as a resource for teachers of entrepreneurship courses. An introduction presents a case for entrepreneurship education at the elementary school, middle school, advanced secondary, postsecondary, and adult levels and recommends cross-disciplinary vocational education courses for entrepreneurship education. In section I a…