ERIC Number: EJ745281
Record Type: Journal
Publication Date: 2006
Pages: 8
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
Available Date: N/A
An Empirical Look at Professional Selling from a Student Perspective
Bristow, Dennis N.; Amyx, Douglas; Slack, Jennifer; Gulati, Rajesh
Journal of Education for Business, v81 v5 p242-249 May-Jun 2006
In this article, the authors examined students' perceptions of professional selling. They found significant differences between the perceptions of students who had completed personal selling courses and students who had not. The authors observed differences in students' perceptions of personal selling as a career, the contribution of personal selling classes to a salesperson's skill set, and students' interest in and likelihood of pursuing a sales career. Students considered salespeople to be perceived negatively by others and to be non-customer-oriented. (Contains 1 figure and 6 tables.)
Descriptors: Marketing, Student Attitudes, Comparative Analysis, Student Interests, Questionnaires, Salesmanship, Business Education, Models, Statistical Analysis, Career Choice, Job Skills, Business Skills, Sales Occupations, Reputation, Consumer Economics
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A