Many principals fear that their lack of interview skills will hurt their school, rather than help it. Although there is little time to dissect the anatomy of a perfect interview in the hectic routine of a school day, they can hone their own interview skills by watching television interviews and reading newspaper or magazine articles with quotes.…

Noting dramatic changes in First Amendment protections for high school students and new legal issues facing college newspaper editors, this book describes in detail the legal rights and responsibilities of both the high school and college press. While the book is extensively footnoted, it intentionally avoids "legal-ese" and "brings…

Advises superintendents to increase school visibility by writing a weekly newspaper column that communicates important school information, discusses school issues, recognizes educators' outstanding accomplishments, corrects false impressions or misinformation, and presents the human side of schooling. Several tips are provided for planning,…

A study of content of seven major daily newspapers found coverage of higher education (excluding athletics) in 1990-92 higher than in 1987-89. Most commonly covered were students, faculty and research, budget and finance, and race relations. Editorial comment focused on cost and access. Article length remained relatively stable. (MSE)

A journalist who moved from a major newspaper to a university campus gives advice on maintaining journalistic purity and integrity in a nontraditional media role. (MSE)

Encountering an aggressive student press can be an intimidating and frustrating experience for an administrator. By understanding the rights and responsibilities of a college newspaper staff, administrators can improve their relationships with the press, as well as benefit themselves by using the newspaper to inform campus groups of important…

Even colleges and universities--institutions dedicated to the search for truth--sometimes give out false information when it is to their advantage. However, most public relations professionals agree that it's bad practice to do anything to undermine integrity and credibility. Guidelines for public relations professionals are discussed. (MLW)

Neither the typical academic nor the average journalist understands well what the other does. There has been a major shift in the way the American press treats education, and education leaders and scholars must learn to deal with the media differently. This requires openness, responsiveness, and competence in the college public affairs office.…

This article discusses the ways that universities deal with controversial issues that are widely publicized in the popular press. Citing specific cases involving the University of Virginia, the University of Utah, the University of Pennsylvania, and Brown University (Rhode Island), it examines institutional public relations in the wake of…

Ten years after a first survey of journalists covering higher education, a follow-up survey found substantial changes in personnel and more coverage of higher education in larger newspapers. Journalists prefer that campus public relations officials distribute less self-promoting mail and fewer nonnews stories, provide expertise and access, and be…

"Chronicle of Higher Education" presents an abundant source of news and information for college and university faculty members and administrators. This March 12, 2004 issue of "Chronicle of Higher Education" includes the following articles: (1) "Fewer Stem Cells Available, NIH Says" (Brainard, Jeffrey); (2)…

This book, the second of two volumes devoted to instructional media in second language instruction, focuses on specific applications of advanced technology in the classroom. The first part, "Applications," contains seven chapters. They are: "The Language Laboratory in the Computer Age" (S. E. K. Otto); "Television…