Enrollments in journalism and mass communication programs in the United States have declined over the last two years, reversing a pattern of growth that has sustained the field for twenty years. It is a decline at a time of continued growth in enrollments at universities generally. It is a decline at a time when enrollments have been growing in…

Reports the findings of a survey conducted to determine the level of understanding of the news business by the general public in a midwestern community. Concludes that the respondents knew more about television news than about newspapers. (FL)

Finds strong evidence that race and ethnicity are associated with lower levels of employment among journalism and mass communication graduates. Notes these discrepancies in success in the job market are explainable by factors normally associated with hiring, such as type of training, type of institution offering the training, or qualifications…

Data gathered as part of a media criticism project involving 109 New England daily newspapers were reanalyzed to discover community and organizational determinants of press performance. A content analysis of essays written about the region's press was used to obtain empirical indicators of press performance. The findings suggest that management…

Describes the forced merger (with reduced funding) of the Journalism School and the Communication Department at Ohio State University. (SR)

A secondary analysis of data on 109 New England daily newspapers indicated that the number and kind of editorial staffers hired, their training and experience, their salaries, participation of the newspapers in professional workshops and in self-study, and the type of ownership of the papers are all related to performance. (GW)

Secondary analyses of data gathered in a national study of United States journalists yielded information about variables that predict professional and organizational commitment. The factors selected for analysis were found to explain organizational commitment better than professional commitment. (GT)

Past research into the effects of "exposure" in political advertising indicates that massive "exposure" campaigns alone can show good, and sometimes dramatic, results in elections. This research is partially confirmed by a study of several mass media public relation efforts designed specifically to increase citizen recognition…

Reports key findings of the 1990 annual national survey of journalism and mass communication graduates regarding students' experiences, job-seeking strategies, employment status, and salary. Finds that 1990 results are gloomier than in previous annual surveys. (SR)

This speech advocates the establishment of empirical standards for evaluating the success or failure of press performance. The ideal measure, as outlined in the speech, includes information on specific news coverage, the daily operation of the press, and the media institution's past performance. This information should be precisely gathered and…

In order to determine if media dependency has effects on audience members, a study was conducted among 460 randomly chosen household heads in Syracuse, New York. The respondents were asked to answer questions designed to measure media dependency in terms of use and of reliance on the various media. The questionnaire included a measure of audience…

A study investigated the determinants of success in occupational entry for persons trained specifically for work in mass communications. Two separate criteria were used to judge success in entry: actual employment and salary and fringe benefits, earned upon employment. Subjects, 2,171 recipients of bachelor's degrees from 77 programs in journalism…