To assist journalism educators in the development of spelling-grammar-punctuation examinations for their students, this paper traces the development of such an exam at the University of North Carolina at Chapel Hill. Descriptions of exam construction, administrative procedures, suggestions for exam improvement, and preliminary exam results are…

Study identifies schools and departments which produced the greatest number of mass media research articles from 1962 to 1971. (RB)

Describes efforts at the University of North Carolina to test journalism major's knowledge of grammar and spelling rules. (RB)

Describes a testing program to identify journalism students who need remedial work in spelling and grammar. (TO)

The Accrediting Council on Education for Journalism and Mass Communication (ACEJMC) is the only agency that accredits college and university advertising programs. Its accrediting committee consists of 10 educators and seven professionals who base the accrediting process largely on how well an advertising unit or sequence meets the objectives and…

While 55 percent of the students in a North Carolina survey expect to have newspaper jobs at graduation, only 30 percent expect to be on newspaper staffs in five years. (RB)

This paper reports on a study designed to analyze the impact that advertising by the federal government might have on the nation.s media, specifically the nation's magazines. The U.S. government was the tenth leading national advertiser in the United States in 1973 and spent an estimated $99 million, $80 million of which represented military…

This experimental and exploratory study sought to measure the effectiveness of illustrations in selected magazine advertisements. Twenty ads from general interest consumer magazines were systematically selected and photographed on 35mm slides. The subjects for the study were juniors and seniors in journalism and psychology classes at the…

With increasing enrollments in journalism, many journalism instructors contend that problems of spelling, grammar, usage, and punctuation are particularly acute. Some of the questions raised at recent gatherings include: Are formal rules of English grammar dying? Is proper punctuation mere pedantry? What can journalism schools do about grammar and…

The nature and extent of the news media coverage of political advertising in the presidential campaign of 1972 was shallow and spotty at best. The candidates' political advertising strategies received limited coverage by reporters and commentators. Even the "prestige" press--16 major newspapers--provided limited coverage to the nature…