The continuing technological development of the advertising and public relations (PR) industry and increasing transfer of marketing expenditures from traditional channels to emerging digital media have placed a heavy burden on advertising and PR education. While it is not clear how educators are responding to the digital challenge, this study…

The success of "American Way," American Airline's in-flight magazine, comes from three major factors: the success of American Airlines itself, the high advertising revenue of the magazine, and the quality editorial material produced. Beginning in 1966, "American Way" has evolved from a brochure of flight information and travel…

Investigates to what extent advertisements in women's magazines (traditional and nontraditional) reflect the goals of the second feminist movement. Explores whether advertising and the feminist movement are incompatible. Performs content coding of advertising images in women's magazines from the years 1959, 1969, 1979, and 1989. (SR)

Examines the particular motivations that led to the rapid growth of national consumer advertising from 1910 to 1915. (FL)

College and university public relation specialists are offered guidelines for getting stories published in magazines, including awareness of the market, characteristics of different publications, and tailoring the material to fit the publications. (JMF)

Analyzes minority representation in housing display ads in 30 metropolitan daily newspapers (the biggest newspapers in the most diverse cities). Finds only a third of those papers complying with the Fair Housing Act, while the other papers do not meet the legal standard for minority representation in housing ads even halfway, and seven papers had…

To examine the content of newspaper advertisements used by banks before, during, and after a major bank collapse, issues of the Knoxville (Tennessee) "News Sentinel" from 1982, 1983, and 1984 were analyzed for bank sponsored product and nonproduct advertisements. These advertisements were studied for type, size, and content relating to…

The first section of this monograph on community newspapers describes the patterns and trends of "grassroots journalism" in the Cleveland, Ohio, area. Based on interviews with 37 newspaper editors, the following topics are covered: origins and history, goals, organization and structure, method of production, advertising, content,…

Reports briefly on research concerning (1) network television coverage of the Iranian hostage crisis, (2) puffery and readership of magazine advertisements, (3) television role models and anticipated social interaction, (4) portrayals of the elderly in magazine advertisements, and (5) British broadcast coverage of the Soviet invasion of…

Arranged by subject categories and authors, the more than 4,400 abstracts in this cumulative index provide information on doctoral dissertations and master's theses in the field of journalism. The 28 subject areas are as follows: advertising; audience analysis; communication and national development; communication theory, process, and effects;…