The continuing technological development of the advertising and public relations (PR) industry and increasing transfer of marketing expenditures from traditional channels to emerging digital media have placed a heavy burden on advertising and PR education. While it is not clear how educators are responding to the digital challenge, this study…

Describes a journalism methods course in advertising in which college students observed and analyzed videotaped commercials produced by sixth graders. (RB)

A teacher looks back on how he and his college class discovered a new approach to teaching advertising and layout. (RB)

The major advantage of television in an advertising course is the continuity with which the commercials are integrated into the lecture material. (HOD)

Argues that copywriting students should be taught to recognize and create an advertising concept before learning to write advertising copy. Outlines a teaching method for creating advertising concepts, and discusses criteria for evaluating them. (MM)

Lists and annotates articles dealing with such topics as advertising, audience analysis, broadcasting, journalism education, magazines, media and policy methods, minorities, and pedagogy. (GT)

The development of the advertising writer is really the development of an artist, an artistic process governed by the same exasperating lack of rules. It is above all an internal journey that each student must make to discover his or her own distinctive voice. Frequent assignments will eventually give rise to frequent moments of insight, charm,…

Presents a variety of journalism classroom techniques, including an editing scavenger hunt, a discovery method for compiling news sources, intense instruction in news technology, criteria for evaluating ad copy, a course combining print and broadcast journalism, use of the Teletext, and teaching ad forms for the new media. (HTH)

This report describes the proceedings of the Association for Education in Journalism--Junior College Journalism Association Advertising Workshop, held at Fort Collins, Colorado, with the general objective of organizing an introductory advertising course. The specific objectives of the workshop were to determine the content, textbooks, and types of…

The conference proceedings include the following papers: (1) The Arts Metaverse in Open Croquet: Exploring an Open Source 3-D Online Digital World (Ulrich Rauch and Tim Wang); (2) Beyond World of Warcraft: the Universe of MMOGs (Ruben R. Puentedura); (3) ClevelandPlus in Second Life (Wendy Shapiro, Lev Gonick, and Sue Shick); (4) Folksemantic:…