On Ad Education--Who's Selling What?.

Olins, Robert A.

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Peer reviewed

ERIC Number: EJ097753

Record Type: CIJE

Publication Date: 1974

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On Ad Education--Who's Selling What?

Olins, Robert A.

Journalism Educator, 29, 1, 39-40, Apr 74

Descusses the gap between advertising curricula and actual agency work and suggests several ways both sides could cooperate to improve the training of future practitioners. (TO)

Descriptors: Advertising, College Curriculum, College Instruction, Journalism, Publicize

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