The author of this article describes an upper-level economics course where students learn to write economic news articles, which improves communication and audience-targeting skills. The course was created in partnership with a media outlet and designed around authentic assessments to provide students with a genuine experience based on academic…

Journalistic skills courses often involve the production of a media project such as a multimedia website, which requires students to decide which media in their multimedia toolkit can best convey the story. To make the right match between content and form, students should understand the advantages of each of the available modes of communication.…

Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

"The Media Teacher's Handbook" is an indispensible guide for all teachers, both specialist and non-specialist, delivering Media Studies and media education in secondary schools and colleges. It is the first text to draw together the three key elements of secondary sector teaching in relation to media study--the "theoretical",…

Discusses the pedagogical benefits of advertising competitions, and describes five national competitions available to students, including Nissan Student Advertising Contest, Philip Morris Marketing Communications Competition for Students, Direct Marketing Collegiate Echo Competition, and American Advertising Federation National Student Advertising…

States that shooting football can be a tremendous learning experience for budding photographers. Explains that a good grasp of the game and the field are essential, as is the right equipment. Discusses choice of lens and choice of film. (SR)

Discusses techniques for making student magazines more appealing. Examines design and format techniques. (HTH)

Describes what it is like to be a press photographer assigned to the White House. (JL)

Recommends that students learn techniques of portrait photography in photojournalism classes. (AEA)

Identifies two rules for student journalists to follow when interviewing people: be prepared, and show respect for the source. Discusses issues involved in interviewing including preparing background information, questions, arranging for the interview, conducting the interview respectfully, and dealing with hesitant sources. (MG)

Describes how photo credits (identifying the photographer for each photo) promote responsibility, help motivate students, and establish credibility for the publication. (SR)

Journalists' knowledge of news is finally reducible to their commonsensical understanding of it, which is to say that common sense is not still another way of dealing with how journalists know news but instead the very foundation on which that knowledge rests. Common sense does not simply entail some shared cognitive facility that enables people…

Notes that the planning of an effective entertainment page in a school newspaper must begin by establishing its purpose. Examines all the elements that contribute to the makeup of a good entertainment page. (RL)

Reports on an analysis of more than 200 high school newspapers which showed that only nine papers included humor on a regular basis. Uses excerpts from those nine newspapers to illustrate how humor can be used. (FL)

Suggests that headline writers explore graphic possibilities of feature stories. (AEA)