Discusses advertising: what it is, how it gets to the consumer, what makes it effective, how much it costs, criticisms of advertising, and talents required in an advertising career. (SR)

Advocates analyzing ads to discover how they create meaning. Discusses theme and idea; relevance to the target audience; the effectiveness of the Partnership for a Drug-Free America ad; and theme, idea, and relevance as a package. (SR)

Presents tips for selling ads in school newspapers. Discusses getting started in sales, the sales call, after the sale, and beyond the basics. (SR)

Describes a teenage journalist's visit to the Newseum in Washington, DC, the world's only interactive museum dedicated to news. Describes visiting the Interactive Newsroom, the huge News Globe, the News History Gallery, and the Broadcast Studio. Describes also a brief visit to Freedom Park and the Newseum Education Center. Notes the enthusiasm of…

Describes a presentation before newspaper professionals based on Freedom Forum's "Death by Cheeseburger" and ERIC/REC's "Journalism Kids Do Better." States that a survey of high school newspaper advisors furnished current information on the general status of high school journalism in South Dakota; the presentation gave four…

Describes the situation for college students in advertising, presenting information on numbers of advertising students, advertising graduates, and advertising faculty. Discusses the future noting that, after a decade of growth, the numbers have leveled off. (SR)

Since the 1930s, high school students in Pulaski, Wisconsin have been producing the town's only newspaper. In addition to providing the community with a source of news, the paper involves students in an educational experience that they would otherwise only be able to receive at a "regular" newspaper. (Author/GC)

Explains the George Gallup Youth Survey and its history of devotion since 1977 to the study of American teenagers. States that information provided by Gallup has been gathered in surveys of adolescents regarding all manners of things affecting their lives. Discusses the importance of Gallup YOUTHviews polls in a high school journalism class and in…

Discusses ominous assaults on press freedom on college campuses across the United States. Laments the lack of concern about First Amendment issues involved in these incidents, in which student newspapers have been stolen, trashed, and burned. (SR)

Commissioned by the Association for Education in Journalism and Mass Communication (AEJMC), this monograph presents the highlights of the history of organized efforts to improve education for journalism in the United States and to stimulate studies in the field of mass communication. Following brief biographies of the AEJMC founding fathers,…

Finds that the recent National Press Photographers Association code of ethics can serve as a model for any photography staff. Discusses how digital imaging is becoming commonplace in classrooms, due to decreasing costs and easier software. Explains digital terminology. Concludes that time saved in the darkroom and at the printer is now spent on…

Discusses two distinct views on what a quote is: the exact words of a speaker, or a journalist's rewritten or fabricated version of the speaker's words. Argues that paraphrasing allows writers to taint the evidence and causes the loss of the speaker's voice and the loss of credibility and independent corroboration. (SR)

States that professional journalism education in America's colleges and universities was well established by the 1940s. Describes the developmental history of journalism education programs, including the origins of several professional organizations dedicated to journalism education. Details first research methods and teaching standards. Concludes…

The "Electronic Media Career Preparation Study" was conducted by the Roper Organization to represent an attempt to put many industry concerns about academia into a more formalized context. Broadcasters in the Roper study suggested that colleges and universities do an inadequate job in providing students with practical knowledge and in…

Notes that journalists have to balance their desire to print the news with personal rights to privacy. Argues that a working knowledge of ethics and law helps journalism students resolve such issues. Discusses ethical issues; legal aspects of privacy; and "training" administrators. Offers a list of questions to ask, six notable court…