Discusses advertising: what it is, how it gets to the consumer, what makes it effective, how much it costs, criticisms of advertising, and talents required in an advertising career. (SR)

Advocates analyzing ads to discover how they create meaning. Discusses theme and idea; relevance to the target audience; the effectiveness of the Partnership for a Drug-Free America ad; and theme, idea, and relevance as a package. (SR)

Recommends a newspaper approach to organizing a feature and opinions section in student magazines. Offers suggestions for feature areas. (HTH)

Argues that, at a time when there is widespread distrust of the press, it is appropriate for all journalists to be conscious of the word "ideals." (FL)

Reviews arguments for and against prior administrative review and censorship of student expression. Suggests that prior review strips any pretense of democracy from many American educational institutions. Argues that prior review is journalistically inappropriate, educationally unsound, and practically illogical. (KEH)

Argues that the Hazelwood decision is bad legal precedent. Suggests examples abound to illustrate how scholastic journalists can develop stories that demonstrate professionalism; make a difference in the lives of their peers; and exemplify research, responsibility, and courage. (KEH)

Discusses the selection process for rewarding the Pulitzer Prize in explanatory journalism. Shares Pulitzer Prize winner Jon Franklin's observations about writing competitions for students and professionals. (SR)

Describes several ways to solicit humorous contributions for the high school literary magazine. (SR)

Explains how high school journalists can serve as powerful leaders within the school by recognizing at least four journalistic functions of a newspaper: informing, explaining, analyzing, and persuading. (DF)

Offers six suggestions to help make student published literary magazines appealing to a broad student audience. (HTH)

Reports on an analysis of more than 200 high school newspapers which showed that only nine papers included humor on a regular basis. Uses excerpts from those nine newspapers to illustrate how humor can be used. (FL)

Discusses six factors to consider when getting onto a computer network: (1) evaluate each situation; (2) contact each network; (3) develop a financial plan; (4) investigate the school's phone system; (5) get other advisers' opinions; and (6) plan how the network will be used. (MS)

Discusses how sensitive issues should be approached in a school yearbook, focusing on suggestions for covering the death of a student or faculty member. (MM)

Describes how to create winning picture stories. Discusses subjects, editing, and page design. Offers examples of pictures that tell a story. (PRA)

States that the Youth News Service operated seven bureaus in its first year of development and was comprised of nearly 100 members. Spotlights four of those members. (DF)