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Doerner, Russell C. – 1983
Working from a report that pinpointed changes in mass communications by the end of the coming decade and from input provided by accredited advertising programs at other institutions, the advertising department at the University of Missouri proposed several curriculum changes. The following requirements were recommended for majors: substituting…
Descriptors: Advertising, Curriculum Development, Curriculum Evaluation, Higher Education
Hirschorn, Michael W. – Chronicle of Higher Education, 1987
The increased enrollment in journalism is from students interested in advertising, public relations, and the new programs being offered under the rubric of "communications." More jobs appear to be available in those fields and students perceive salaries in those fields to be greater than those in print journalism. (MLW)
Descriptors: Advertising, Communications, Enrollment, Females
Peer reviewedGusse, David R.; Lancaster, Kent M. – Journalism Educator, 1983
Describes an attempt to supplement an advertising curriculum with two marketing and media software suppliers. (HOD)
Descriptors: Advertising, Computer Assisted Instruction, Computer Programs, Higher Education
Ardoin, Birthney – 1983
A survey was taken to find answers to questions being asked by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) about the teaching of ethics. A questionnaire was mailed to the 90 advertising programs listed in the 1983 edition of "Where Shall I Go to College to Study Advertising?" to determine where ethics was…
Descriptors: Advertising, College Programs, Course Content, Ethical Instruction
