Descriptor
| Advertising | 1 |
| Community Colleges | 1 |
| Faculty Advisers | 1 |
| Fund Raising | 1 |
| Journalism Education | 1 |
| Program Development | 1 |
| Salesmanship | 1 |
| School Newspapers | 1 |
| Student Publications | 1 |
| Supervisory Methods | 1 |
| Two Year Colleges | 1 |
| More ▼ | |
Source
| Community College Journalist | 1 |
Author
| Mitchell, Carmen | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Mitchell, Carmen – Community College Journalist, 1995
Describes advertising sales strategies to help faculty advisers of community college newspapers increase revenues. Argues that sales representatives should know their product well and maintain demographic information on the paper's readership. Includes strategies for organizing advertising staff, searching for potential clients, and taking charge…
Descriptors: Advertising, Community Colleges, Faculty Advisers, Fund Raising
