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Peer reviewedBeard, Fred; Morton, Linda – Journalism and Mass Communication Educator, 1999
Finds that a majority of advertising and public-relations interns found their internships successful. Indicates that successful internships depend on predictors given the least attention by school programs: quality of supervision was the most important single predictor variable, followed in importance by organizational practices/policies, positive…
Descriptors: Advertising, Higher Education, Internship Programs, Journalism Education
Download full textAssociation for Education in Journalism and Mass Communication. – 2001
The Minorities and Communication section of the proceedings contains the following 4 selected papers: "Differences in Media by Online Business in Black- and White-Targeted Magazines: The Potential Impact of the Digital Divide on Ad Placement" (Osei Appiah and Matthew Wagner); "Racial Stereotyping and Mass Mediated Contact"…
Descriptors: Advertising, Blacks, Ethnic Stereotypes, Females
