ERIC Number: EJ435582
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0010-3535
EISSN: N/A
Available Date: N/A
Teaching Advertising: A One-Week Guide.
Wenthe, Lee S.
Communication: Journalism Education Today (C:JET), v25 n1 p10-11,31 Fall 1991
Discusses advertising: what it is, how it gets to the consumer, what makes it effective, how much it costs, criticisms of advertising, and talents required in an advertising career. (SR)
Publication Type: Journal Articles; Opinion Papers; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
