Undergraduate Student Advising: Options for Advertising Education.

Marra, James L.; Schweitzer, John C.

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Peer reviewed

ERIC Number: EJ442745

Record Type: CIJE

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0022-5517

EISSN: N/A

Available Date: N/A

Undergraduate Student Advising: Options for Advertising Education.

Marra, James L.; Schweitzer, John C.

Journalism Educator, v47 n1 p56-66 Spr 1992

Investigates issues surrounding undergraduate student advising in advertising. Examines adviser work loads, advising practices, rewards or recognition for advising, and faculty attitudes toward advising. Finds that innovative solutions for solving advising problems are in scarce supply in business, advertising, and, presumably, journalism and mass communication programs. (SR)

Descriptors: Academic Advising, Advertising, Educational Research, Faculty Advisers, Higher Education, Journalism Education

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A