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Gregg, Richard B. – Communication Quarterly, 1978
Discusses Kenneth Burke's ideas regarding the rhetoric of form as a productive way to begin to conceptualize and analyze the rhetoric of form. Traces human forming from the level of tacit symbolic "fixing" through systematic "knowing" to the manipulating of technical forms for the purpose of evoking response. (JMF)
Descriptors: Communication (Thought Transfer), Language, Philosophy, Rhetoric