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Donelson, Ken | 1 |
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Donelson, Ken – Exercise Exchange, 1980
Suggests two techniques to help students look carefully at language. The first involves students in reacting favorably, unfavorably, or neutrally to a list of words and then discussing the list; in the second, students create a brand name and an advertising campaign for green beans. (TJ)
Descriptors: Advertising, Language Attitudes, Language Usage, Secondary Education