The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This study examines nominal derivational affixes in a multilingual practice in the Philippines involving Hokkien, Tagalog, and English called Lánnang-uè. A feature of this practice is the systematic combination of affixes and roots (henceforth, 'system'). Certain morphological combinations (e.g. Tagalog prefixes + English root) are used frequently…

Considering the contradictions in the structured and static approaches to the nation and national identity observed world-wide and fluid "trans-" approaches to language in applied linguistics and sociolinguistics, the paper explores how national identity is constructed and sustained nowadays, specifically in digital spaces both…

Communities around the world have distinctive ways of representing language use across space and territory. The approach to and method of mapping languages that began with nineteenth-century European dialectology and colonial boundary making is one such way. Though practiced by relatively few linguists today, language mapping has developed…

This article explores some implications of plurilingualism and translingual practice for teaching and learning in higher education. Research in this area tends to focus on the undergraduate experience whereas our focus is on doctoral supervision, a less-discussed but rich site for studying plurilingual and translingual practice. We consider…

Conceptualizations of English as standard, as a lingua franca, or as part of translingual practice form part of the discourses surrounding its use in EMI. While researchers generally agree that the 'E' in EMI should not stand for native varieties of standard English, the stakeholders' perceptions of English call for further research. This paper…

Based on an analysis of the video recording and transcript of one lesson chosen by preschool teachers in Luxembourg as an example of translanguaging pedagogy, this article shows the teachers' limited understandings of translanguaging. As a result of a new 2017 multilingual education policy for early childhood, the first author designed a…

Some of the key challenges in teaching intercultural communication (IC) are to engage learners in activities which develop their critical intercultural awareness and to prepare them for communication in superdiverse (Vertovec, 2007) contexts. This paper discusses linguistic landscapes (LL) as an innovative method for teaching intercultural…

In this issue, aside from the introduction, there are six papers on classroom code-switching (CS), covering a wide spectrum of geographic and pedagogic contexts: two from Africa focussing on switching in content subject lessons; two from Taiwan looking at CS in EFL language subject classrooms; and two further papers, one looking at written CS and…

The focus of this paper is on speakers' rationalisations of their everyday linguistic choices as members of a multilingual academic department in the US. Given the monolingual macro-context, the myriad of native languages spoken by participants, and the professional stake in language competence, the question of how speakers arrive at language…

The matched-guise technique uses recorded voices speaking first in one dialect or language, then in another. Listeners do not know that the speech samples are from the same person, but judge the two guises of the same speaker as two separate speakers. The technique has been used to investigate a variety of sociolinguistic, social-psychological,…

Essays on language contact and the image of language, entirely in French, include: "Representations 'du' contexte et representations 'en' contexte? Eleves et enseignants face a l'apprentissage de la langue" ("Representations 'of' Context or Representations 'in' Context? Students and Teachers Facing Language Learning" (Laurent…

The purpose of this paper is to provide classroom teachers with background information about code switching and its role and function within a bilingual community. The many facets of code switching and its varying characteristics are described in some detail, as well as code switching in the classroom and the importance of the teacher's attitude…

In an attempt to teach empathy and language awareness to her middle school students when a limited-English-proficient student entered her class, a teacher conducted an experiment in which she began each class in French. Student bewilderment became appreciation, and a class discussion of foreign language learning ensued. The students unanimously…

Four papers on second language learning are include. "Comparing Native and Nonnative Speakers' Error Correction in Foreign Language Writing" (Catherine A. Jolivet) examines differences between native and nonnative French speaking teachers in their error correction on students' compositions. "ESL Students' Opinions About Instruction in…