Increasingly, it is recognised that the opportunity to engage with one's own culture and language is beneficial for an individual's well-being. Research among indigenous communities in North America, Australia, Scandinavia, and New Zealand, have illustrated the importance of culturo-linguistic congruity. In Wales, the Well-being of Future…

This article compares the immersion-education systems in Brittany and Wales. The number of Welsh speakers is growing thanks to its well-developed immersion-education system. Brittany has a much less well-developed system and the number of Breton speakers is falling dramatically. Urgent action is needed if Breton is to survive. Using an approach…

The attitudes and behaviours of majority language speakers have an important impact on minority languages, and it has been claimed that the long-term success of minority language initiatives may only be achievable if some degree of favourable opinion, or "tolerability", of these initiatives is secured among majority language speakers.…

The aim of this paper is to clarify some notions about image and prestige planning. Starting from the Welsh example of language policy aiming to revitalise a language in danger of further decreasing in number of speakers and in centrality to Welsh life, definitions of four related terms are explored: image, status, prestige and identity. Paired…