Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…

A study examined the shift from standard spoken Japanese to dialect and compared it to the shift from formal to informal forms, within the context of several theories of code-switching and style-shifting. A five-minute segment was taken from a 30-minute conversation between three female native Japanese-speakers, all familiar with the Osaka…

Analyzes an Afro-American sermon and a disputed speech by a Black political leader to mixed audience. Dialect alternants signal switching between contrasting styles in both. Conversational inference is shown to depend not only on grammar, lexical meanings, and conversational principles, but also on constellations of speech variants, rhythm, and…

The Spanish tense system was chosen as a starting point to establish the systematic character of the Spanish used in situations of intense code switching between Spanish and English. The tense system was chosen for two reasons: (1) the distinction among past tenses (in particular, the imperfect indicative vs. the preterite and the past continuous)…

This study analyzed doctor-patient communication from a sociolinguistic perspective, focusing on two issues: (1) why patients are not more effective in asserting themselves in talking with doctors, and (2) why doctors don't talk more like normal people (i.e., patients). Research on communication in health care contexts is reviewed, looking at such…

An ongoing longitudinal study, 15 years old at the time of publication, is reported. It is a sociolinguistic, developmental study of the acquisition of two languages, Spanish and English, by a boy from birth, with data drawn from direct observation and occasional tape recordings of speech. An introductory chapter outlines the objectives and method…