Students' preferences are being shaped by what they view in advertisements. Hence, this study examined the occurrence of code-switching in Philippine TV advertisements. Particularly, it analyzed syntactic patterns of code-switching, pragmatic/discourse functions and motivations present in the code-switched ads aired from the country's giant TV…

This book addresses African American identity and communication and articulates how African Americans define themselves and membership in their group as well as how they percent intra- and inter-ethnic communication. Communication is viewed as a socially constructed process that revolves around membership in ethnic cultures. They explicate core…

Noting the close relationship among language, thought, culture, personality, and self awareness, anthropological linguistics acknowledges the powerful and real function language styles play in human life, the close attachment between the individual and his natural manner of speech, and the sensitivity that surrounds an individual's attachment to…