This article reports the findings of a study undertaken to document and explain the use of English in signage in Costa Rica, a Spanish-speaking country. The linguistic landscape has emerged as an important, viable field of research. In order to investigate how, when, and why the use of English manifests itself, a corpus of 169 photographs of signs…

This study demonstrates how stakeholders' treatment of English language as the sole marketable/saleable commodity in educational setting can have implications for multilingualism and existing linguistic diversity in Pakistan. Language commodification refers to the valuation of languages as marketable/saleable commodities and their relative…

Linguistic landscape (LL) research seeks to account for the visible displays of multilingualism on public signage. While surveys of signage in the LL produce quantitative descriptions of language contact in a given area, such analyses shed little light on people's interpretations of multilingual signs. Moreover, even within more qualitative…

Ideology can be understood as a guide to action, and therefore, language ideology can be viewed as a link between language ability on the one hand, and language use on the other. In this respect, language ideology plays a central role in the success of language revitalization movements. In an effort to understand how new language ideologies are…

Reviews a book that presents the proceedings of three round-tables and descriptions of the goals and aims of the Language and Society section at the Moscow Institute of Linguistics (1988-90). (six references) (LT)

China resumed its sovereignty over Hong Kong in 1997. Since then drastic changes in this former British colony have occurred. One of these changes is a shift in language policy, from bilingualism (Cantonese and English) to trilingualism (Cantonese, English and Putonghua). The present study is aimed at investigating tertiary students' use of…

The papers included in this volume discuss the relationship of sociolinguistics to social interaction, sociolinguistic surveys, the intersection of sociolinguistics with education, and the influence of linguistics and sociology on sociolinguistics. The papers include: "Optional Rules in Grammar" (Fraser); "The Structure of Polylectal Grammars"…

Papers, all in French, address four issues concerning linguistics and language in Quebec: language quality and linguistic reality; linguistic politics and the future of French in Quebec; the linguist's role in modern society; and dictionaries. Each section includes an untitled, substantive introduction and several papers. Papers include:…

Argues that two influential studies of multilingualism in India are misleading in that they claim India's situation is unique and cherish this uniqueness as a value. It is proposed instead that this sociolinguistic diversity is inherently conflict-producing and leads to loss of "weak" languages, similar to documented situations in other…

Language-spread policy (LSP) is policy promulgated by groups seeking to spread their languages to speakers or communicative domains. LSP can be internal or external, overt or disguised, and related in different ways to national policy. Intent may be to increase native-language advantage in international communication, disseminate ideology, create…

Several divergent definitions of 'interlinguistics' are given. It is generally described as the study of the overall political, cultural, sociological and linguistic aspects of the international language which may one day be a reality. (Text is in German.) Available from Humanities Press, Inc., Atlantic Highlands, NJ 07716. (TL)

This volume is an attempt to provide the sociology of language with the basic teaching-learning tools needed in order to facilitate its academic growth and consolidation. It provides the students and specialist in language planning with a comprehensive anthology of articles dealing with this area of research in the sociology of language. The…

Explores the impact of Quebec language planning in favor of French on self-reports of language use in cross-cultural encounters between Francophones and Anglophones in Montreal. Results indicate that discrepancies exist between respondents' self-reports of language use and their reported experience and that motivational and normative factors…

Literature in the little-known field of the economics of multilingualism is reviewed, focusing on five major issues: defining language; language and earnings; language of work, consumption, and business; language dynamics (acquisition, maintenance, and shift); and language policies. An analytical framework integrating economic and language factors…

Gender is a structure of language and an attendant attribute for each noun and all of its immediate qualifiers, providing a set of categories into which the nouns of languages are divided. Through the phenomenon of concord, verbs, adjectives, and articles are made to agree with nouns in gender, person, number, and case. Gender classifies language…