Arguably, the most contentious debate in the field of eye movement control in reading has centered on whether words are lexically processed serially or in parallel during reading. Chinese is character-based and unspaced, meaning the issue of how lexical processing is operationalized across potentially ambiguous, multicharacter strings is not…

Metaphors are known to present both opportunities and challenges for second language learners, but relatively little is known about learners' awareness of them. To investigate this, we analyzed 72 argumentative essays written in English by a group of 37 intermediate Chinese university students of English. We identified metaphors using an…

Translation, from a cultural perspective, is the exchange and communication between two distinct cultures, posing a challenge to the translator to possess not only fluency but also a deep understanding of the history and culture of both languages. This study examined the comprehension abilities for translation strategies of native Chinese English…

This study investigates the complex dynamics of semantic change and cultural adaptation of metaphor in multilingual communication. The research uses cognitive linguistics, sociolinguistics, and pragmatics to develop a model that explains the fundamental mechanisms of metaphorical expression and comprehension across languages and cultures. Using…

To date, research in advertising has focussed almost exclusively on metaphor, with linguists and marketing scholars paying very little attention to alternative types of figurative expression. Beyond the finding that metaphor leads to an increased appreciation of advertisements, there has been surprisingly little research into how consumer response…

Many studies investigated metaphors in news; however, few of them focused specifically on headlines. By investigating metaphors in 133 collected NBA news headlines written in Chinese, this paper analyzes the creativity in them. Conceptual Metaphor Theory, including conceptual metonymy, is adopted to discuss creative linguistic metaphors and their…

Studies on predicative metaphors like "The rumor flew through the office" have not received due attention until recently. Through a behavioural experiment, this study investigates the cognitive mechanisms as well as the effects of familiarity on Chinese EFL learners' comprehension of English predicative metaphors, adopting a two factors…

Disagreements arise on the differences of semantic processing of different ambiguous words in the perspective of psycholinguistics. This paper compares the differences of the semantic processing of different types of ambiguous words of Chinese English learners by using a multiple semantic priming experiment with short. The results demonstrate the…

To improve vocabulary learning and teaching in ELT settings, two questionnaires are designed and directed to more than 100 students and teachers in one of China's key universities. The findings suggest that an enhanced awareness of cultural difference, metaphorical competence, and learners' autonomy in vocabulary acquisition will effectively…