Despite the progress in information technology, artificial intelligence as well as all kinds of machine translation software, we found that to dynamically capture the essence and the spirit of the cultural item, one needs to resort to the human mind rather than to the machine that only decodes words away from their shades of meaning. The objective…

Learning language is always a challenge. A more daunting task is learning those culturally bound aspects of language. The present study examines the ability of Jordanian EFL learners to comprehend culturally bound color expressions. It also investigates whether L1 transfer plays a role in their processing of color idioms. To achieve this goal, I…