To date, research in advertising has focussed almost exclusively on metaphor, with linguists and marketing scholars paying very little attention to alternative types of figurative expression. Beyond the finding that metaphor leads to an increased appreciation of advertisements, there has been surprisingly little research into how consumer response…

This paper analyzes the strategies and challenges involved in the translation of English idioms in a specific domain of broadcast media. Current technology and distribution networks make it possible to watch series from around the world shortly after they are aired in their original language. Although sometimes dubbed, Internet-based TV series are…

This article presents a didactic experience carried out in the Degree of Translation and Interpreting (English) at Pablo de Olavide University in Seville and it is part of a project of Innovation and Teaching Development. The main objective is the development in students of a metaphoric competence -- metaphorical awareness and strategies to…