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Rubin, David C. – Journal of Verbal Learning and Verbal Behavior, 1980
After evaluation of 125 words was obtained on 51 separate scales, six more general factors emerged: spelling and sound, imagery and meaning, word frequency, recall, emotionality, and goodness. The claim is that multivariate research is a necessary addition to the study of verbal behavior. (PJM)
Descriptors: Cognitive Processes, Language Processing, Language Research, Multidimensional Scaling