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Peer reviewedFischer, Gerhard – Babel: Journal of the Australian Modern Language Teachers' Associations, 1992
A professionally oriented language course at the University of New South Wales (Australia) is described that is designed for students who have studied German in high school and wish to continue studying it to enhance their employment prospects. Both linguistic proficiency and German business culture are emphasized. (LB)
Descriptors: Business Communication, College Second Language Programs, Cultural Awareness, Employment Opportunities
Macris, Peter J. – 1988
The National Association of Self-Instructional Language Programs (NASILP) offers a program option for institutions that lack the resources to develop a regular second language program but want to offer instruction in a broad range of languages for international businesses. The cost-effective, media-intensive approach consists of a controlled…
Descriptors: Business Administration, Business Communication, Cost Effectiveness, Higher Education
Read, David – 1988
The 5-week French Business Language and Environment Program at the Nantes Graduate School of Business is intended for overseas students of any country with at least a good intermediate level of general French language proficiency, or for language faculty wishing to acquire French business language and concepts and gain exposure to the case method…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Cultural Awareness
Download full textSaito, Yoshiko – 1994
It is proposed that Master's in Business Administration (MBA) degree programs integrate Japanese language instruction in order to train business people to be sensitive to cultural differences and capable of operating effectively and comfortably in Japanese environments. The discussion begins by presenting some issues concerning traditional MBA…
Descriptors: Business Administration Education, Business Communication, Change Strategies, College Second Language Programs
Stone, Gregory B.; Rubenfeld, Stephen A. – 1988
In response to heightened awareness of the globalization of the world economy, and in reaction to curricular standards set by their primary accrediting agency, business schools have moved steadily in the direction of internationalizing their curricula. However, few business schools require their students to possess or acquire second language…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, College Seniors
Sakakibara, Yoshitaka – 1988
The University of South Carolina added the Japanese specialization to its Master of International Business Studies (MIBS) program in 1982. The small group of students in the 3-year specialization are chosen competitively from a large applicant pool. While no Japanese language knowledge is required for entry to the program, many students have some…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Foreign Countries
St. Martin, Gerry – 1995
A Salisbury State University (Maryland) program integrating intensive French language and business administration instruction is described. In its pilot, the program had 11 students, all but 1 drawn from French language classes; one was a native speaker. The French portion was taught in the morning by two French professors, and the business…
Descriptors: Business Administration Education, Business Communication, Class Activities, Classroom Techniques
