Educational institutions with world language requirements face increasing student demand to offer Spanish Language for Specific Purposes (SPSP) courses at lower proficiency levels to fulfill language requirements. Language for specific purposes courses are designed to fulfill the communicative needs of students within a specific professional…

In a typically monolingual state, those students who do possess a second language are poised to better integrate themselves into the international business community, yet, possessing (for example) a Spanish degree does not indicate proficiency. Unless students have been exposed to a variety of subjects relating to law, health care, business, and…

One of the major challenges facing most departments of business administration is international business, a field that warrants expansion because of the world economy and because it is of increasing importance to most countries. One of the goals of any international business curriculum must be to establish awareness and understanding of the…

A Language and International Trade program and a proposed Engineering for International Careers at Clemson University are described, including issues related to curriculum and faculty recruitment and credentialing. Implications for language professionals are discussed. (eight references) (LB)

In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing,…

Two programs at the University of California, San Diego, (UCSD) in Spanish and Cultural Sensitivity are reported, one at the UCSD Medical Center and the other at the School of Medicine. These programs illustrate the power of culturally sensitive medical care versus a medical practice with non cross-cultural awareness that could result in patient…

Drexel University's undergraduate major in International Area Studies is described. The program has an interdisciplinary curriculum including required coursework in the departments of foreign languages, history and politics, sociology and anthropology, and business administration. All languages offered start with beginner level courses and…

Selected papers from the 1985 Central States Conference on the Teaching of Foreign Languages include: "Research in Creativity and Its Application in the Classroom"; "Teaching Language Through Comprehension"; "The Testing of Proficiency in Listening Comprehension: Guidelines for Teaching"; "Who Should Be Asking…

From the beginning, a major preoccupation of the business English course described here has been to respond to students' needs concerning programs of study as well as their future professional needs. Accordingly, these principles basic to all teaching procedures were adopted: (1) the material being learned must be put into practice; (2) such…

Eighty-nine conference papers are presented in 10 sections: (1) language and cultural factors in conducting international business (qualifications for success as an international manager, staffing of international departments, role of second language proficiency, and international management concepts); (2) interdisciplinary language and business…