This talk is about finding "unity in diversity". I ask how we can best focus our research efforts and then design our teaching for those of us involved with teaching language for specific business purposes in the Asia Pacific region and the Middle East. In parts 1 and 2 of the presentation I discuss how we need to (i) refer to empirical…

This paper assesses the efficiency of the "Language Immersion e-Course" developed at the London School of Economics and Political Science (LSE) Language Centre. The new self-study revision e-course, promoting students' proficiency in spoken and aural Russian through autonomous learning, is based on the Michel Thomas method, and is…

This article offers an overview of how the Language Flagship Program integrates languages for specific purposes (LSP) components into its broader mission of having students graduate with Superior Level linguistic proficiency and cultural competence, thus being well equipped to function as global professionals in the major of their choice. Turning…

All students in the new, unique four-year degree program for technical translators at Flensburg Polytechnic (Germany) must study engineering as well as language and cultural skills, language information technology, and theoretical and practical aspects of translation. The program was conceived and established by engineers with an interest in…

One of the major challenges facing most departments of business administration is international business, a field that warrants expansion because of the world economy and because it is of increasing importance to most countries. One of the goals of any international business curriculum must be to establish awareness and understanding of the…

A Language and International Trade program and a proposed Engineering for International Careers at Clemson University are described, including issues related to curriculum and faculty recruitment and credentialing. Implications for language professionals are discussed. (eight references) (LB)

In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing,…

Drexel University's undergraduate major in International Area Studies is described. The program has an interdisciplinary curriculum including required coursework in the departments of foreign languages, history and politics, sociology and anthropology, and business administration. All languages offered start with beginner level courses and…

The University of South Carolina added the Japanese specialization to its Master of International Business Studies (MIBS) program in 1982. The small group of students in the 3-year specialization are chosen competitively from a large applicant pool. While no Japanese language knowledge is required for entry to the program, many students have some…

A Salisbury State University (Maryland) program integrating intensive French language and business administration instruction is described. In its pilot, the program had 11 students, all but 1 drawn from French language classes; one was a native speaker. The French portion was taught in the morning by two French professors, and the business…

Part II of the proceedings includes nine presentations. They are: "Business and Foreign Language Tie the Knot at Nazareth College: A Four Year Program Model" (Octave G. Naulleau); "For an Actual Education in International Management" (Alain Eclache and Georges Labet); "A Foreign Language Program for Majors in Hotel and…

Part VI of the proceedings includes 12 presentations. They are: "Teaching Students How to Read Economics and Commercial Texts in a Commercial French Course: Focus on Meaning" (Robert A. Kreiter); "The Teaching of French for Computers and Information Science" (John B. Romeiser); "A Program in French for Hotel and Restaurant Management Majors: The…

Eighty-nine conference papers are presented in 10 sections: (1) language and cultural factors in conducting international business (qualifications for success as an international manager, staffing of international departments, role of second language proficiency, and international management concepts); (2) interdisciplinary language and business…