The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

This paper reports on a promising methodology for multilingualism studies that was trialled at the National Institute of Education (NIE) on the campus of Nanyang Technological University (NTU), Singapore, in 2018. The methodology named the Aural-Oral Transect (AOT) is a systematic, easy-to-implement, unbiased way of collecting quantitative data on…

Linguistic landscape (LL) research seeks to account for the visible displays of multilingualism on public signage. While surveys of signage in the LL produce quantitative descriptions of language contact in a given area, such analyses shed little light on people's interpretations of multilingual signs. Moreover, even within more qualitative…

This paper addresses the complex multilingual linguistic landscapes (LLs) of three strategically-chosen areas in global city Brussels by examining how language displays on public signage in these areas are used for different purposes, functions or intentions. The focus will be on meaning-construction in the post-Fordist globalised era as shaped by…

Evaluates methods used by New Zealand researchers on language maintenance and shift among ethnic minorities to collect data on community languages. Points out that there are many communities in that country whose patterns of language use are mostly unknown. Makes a case for the social, cultural, and educational benefits of research on community…