As a kind of indirect and coded language, metonymy not only inspires others but also helps one to reach goals set by cultural standards, society values, practices, and beliefs. Metonymy's rhetorical power comes from its ability to change meaning from a literal interpretation to an intended conceptual message, therefore enabling communication both…

Suggests that the teaching of English worldwide is tied to native speaker norms. Argues that although this orientation is often recognized as inappropriate and counter-productive, it persists because discussions about global English on the meta-level have not been accompanied by a necessary reorientation in linguistic research. (Author/VWL)

Background: Politeness strategies vary from language to language and within each society. At times the wrong strategies can have disastrous effects. This can occur when languages are used by non-native speakers or when they are used outside of their own home linguistic context. Purpose: This study of spoken language compares the politeness…

Suggests that sociolinguistic knowledge is realized from the beginning of language use. The roles of formulaic language and of interactional consequences are described as explanations for the acquisition of style-switching. (30 references) (Author/JL)

This book lists sources of information on the Internet that may be useful in English language teaching (ELT) and the study of linguistics and communication. Two introductory chapters provide information on using the reference effectively and on the using the online resources it lists for graduate study, including graduate information needs and the…

Provides an overview of the field of literacy studies, describing the range of work that has been covered and identifying current unresolved issues as ways of suggesting future directions and showing ways that literacy can be seen as an integral part of language. (Author/VWL)

A study explored the issues of cultural identity and interaction in public health discourse concerning Acquired Immune Deficiency Syndrome (AIDS) in Hong Kong's multilingual, multicultural social context. Twenty public service announcements (PSAs) concerning AIDS awareness televised in both English and Cantonese in Hong Kong from 1987 to 1994 were…