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Download full textMagid Aldekhan; Shirley O'Neill – Eurasian Journal of Applied Linguistics, 2024
As a kind of indirect and coded language, metonymy not only inspires others but also helps one to reach goals set by cultural standards, society values, practices, and beliefs. Metonymy's rhetorical power comes from its ability to change meaning from a literal interpretation to an intended conceptual message, therefore enabling communication both…
Descriptors: English, Arabic, Semantics, Contrastive Linguistics
Jones, Rodney H. – 1995
A study explored the issues of cultural identity and interaction in public health discourse concerning Acquired Immune Deficiency Syndrome (AIDS) in Hong Kong's multilingual, multicultural social context. Twenty public service announcements (PSAs) concerning AIDS awareness televised in both English and Cantonese in Hong Kong from 1987 to 1994 were…
Descriptors: Acquired Immune Deficiency Syndrome, Behavior Standards, Chinese, Communication Problems
