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Download full textSingy, Pascal, Ed.; Trudgill, Peter, Ed. – Bulletin suisse de linguistique appliquee, 1997
This collection of articles on intercultural communication and pragmatics includes: "Peut-on traduire la publicite? L'exemple des annonces romandes et alemaniques" ("Does Advertising Translate? The Example of Romansch and German Ads") (Marc Bonhomme, Michael Rinn); "La construction de l'image de l'autre dans l'interaction.…
Descriptors: Advertising, Communication Problems, Cultural Differences, Dialects
Nayar, P. B. – IDEAL, 1989
Argues that native English speakers who work in the Third World as academic or technical experts often face conflicts with locals because of communications difficulties arising out of differing understandings of linguistic code. It is suggested that native English speakers should undergo training in interethnic and intercultural communications…
Descriptors: Communication Problems, Developing Nations, English, English (Second Language)
Ku-Mesu, Katalin Egri – Edinburgh Working Papers in Applied Linguistics, 1997
A study applied Relevance Theory to interpretation of texts written in Ghanaian English, particularly those intended for reading by multiple audiences. The nature of such "hybrid" texts is examined and key principles of Relevance Theory are outlined. Relevance is defined in terms of contextual effect and processing effort. Contextual…
Descriptors: Audience Response, Communication Problems, Cultural Relevance, English
