In the current conditions of globalization and the use of English as a lingua franca (ELF), the notions of pragmatic competence and appropriateness as well as pragmatic failure become of paramount importance to the language learners and instructors. The current article discusses these questions through an approximate replication of Jaworski's…

This paper presents a story of applied linguistics from my personal vantage point as a multilingual scholar whose career began outside the centers of research and scholarship. The article explains the assumptions and practices characterizing the foundation of the discipline in modernist discourses, and delineates the changes resulting from…

Linguistic landscape (LL) research seeks to account for the visible displays of multilingualism on public signage. While surveys of signage in the LL produce quantitative descriptions of language contact in a given area, such analyses shed little light on people's interpretations of multilingual signs. Moreover, even within more qualitative…

In the context of rapid recent political, economic, and technological changes in the world, this paper examines the role of interpreters in international business. The study reported analyzes the development of a questionnaire designed to assess factors related to successful versus unsuccessful interpretations in cross-cultural business…