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Valentine, K. B.; Kennedy, Michael – 1978
The Gender Antonym Replacement Technique is a computer assisted aid to determine whether a written statement about the condition of one sex does in fact speak to problems encountered principally by that sex, rather than to problems common to both sexes. The technique involves deleting gender-related terms in a passage, substituting an antonym for…
Descriptors: Computers, Content Analysis, Evaluation Methods, Females
Todd-De-Mancillas, William R. – 1978
Six empirical studies have revealed undesirable effects of the use of the generic term "man" and its alternative forms to indicate both males and females. The studies have dealt with the effects of the use of generic terms and of the label "Male Interest" in job advertisements, the question of whether people perceive generic terms in sentences and…
Descriptors: Change Strategies, Communication (Thought Transfer), Elementary Secondary Education, Females