Internationally operating professionals in China study business English to develop their language proficiency and transcultural communicative competence. While a variety of business English textbooks are on the market and are used in China, their conceptualizations of culture tend to be nation-based, static, and predictable -- views of culture…

Due to the success of the Indonesian Government's language policy, Bahasa has been spoken by a growing population. Due to increased globalization and business diversification, Bahasa has become an important language to teach in many countries--the present research aimed to investigate the global teaching practices of Bahasa Indonesia. BIPA is a…

Although the relationship between language and economic activity has long been a topic of scholarly research, much of it building on the work of Raymond Williams and Pierre Bourdieu, recent attention to the commodification of language and its relationship to global economies and late capitalism moves this conversation in new directions. The…

This paper argues that linguistic skills and awareness are essential requirements for professionals whose work centres on language as a product. Brought about by the commodification of language in developed economies, language work such as brand consulting, text design or online marketing requires linguistic knowledge and resources that many…

In this paper, we discuss the multi-faced role of English writing in the international workplace. Drawing upon previous research, we point out that English, as the main lingua franca, supports a variety of writing practices in the workplace, and so it presents both significant value and challenges for internationally operating individuals and…

Africa is a potentially rich continent due to its considerably rich resources endowment. It is believed that if there is a synergy between these resources, that is if these resources are properly harnessed with a clear vision on the part of our leaders, there is the prospect of growth leading to the development of the continent. The basis of any…

What people perceive as "a language"--a named entity--is abstracted from practices and notions about those practices. People take for granted that language is somehow a "thing," an objectively distinct and bounded entity. How languages come to be thus imagined indexes the conditions under which they are imagined. The articles…

This article explores how linguistic resources from two local languages, Finnish and Swedish, are used in expert presentations in bilingual formal meetings and how they function with respect to the three ideal criteria of professional communication: economy, efficiency, and precision. Based on the results, the article suggests a typology of…

This volume provides an overview of current issues in English as an International Language (EIL) education and critical intercultural literacy pedagogy. The different chapters are inspired by 'critical interculturality' as a decolonial project that seeks to interrogate the structures, conditions, and mechanisms of colonial power relations that…

This paper reports on an experimental study investigating alternative communication modes to English as a Lingua Franca. The purpose was to examine the effectiveness of different modes of communication and to gain insight in communication strategies used by interlocutors to solve referential conflicts. Findings show that ELF may not necessarily be…

In the last 20 years, critical approaches to language and literacy education have established themselves as an academic field, with an abundance of empirical studies applying Critical Literacy principles in classes and curricula at schools and universities. Noticeably absent from the contexts of implementation are courses in Business English and…

Globalization has been one of the most important movements in business since the end of World War II. The business education establishment, as represented by the AACSB accreditation agency, has been struggling to get its member schools to properly prepare their graduates for this new global business environment. It has generally been conceded that…

In multinational corporate companies, multilingualism is often a daily reality for employees and the negotiation of language practices for work and social purposes, a routine. Despite the role of English as a lingua franca, the linguistic ecology of modern workplaces is dynamic, rich and diverse. While English is often used for communication…

This article explores the multilingual and multicultural aspects of community-building, networking and communication in the European Union's (EU) political and administrative system. We investigated the networking and communicative preferences of EU civil servants and lobbyists using survey data and thematic interviews. Our aim was to gain a…

Although it has existed for many decades in the national curriculum of U.S. higher education, the study of languages for business purposes has lacked a more serviceable and academically communal name--a more rigorous toponymic identity--by which to identify itself as a theory-based field of scholarship. The intention here is to propose for…