This article begins with an overview of the literature on language commodification and the Marxist critiques of this concept. I argue that, while these critiques have raised pertinent issues surrounding the concept of language commodification, they are limited by their reliance on Karl Polanyi's notion of fictitious commodification, which suggests…

This paper presents a comparative analysis of the linguistic landscapes (LL) of two distinct ethnic areas in Shin-Okubo, Japan: Koreatown and Islamic Street. By paying particular attention to the difference in the formation of the two immigrant communities, this study aims to better understand various functions of language on signage and their…

While language is clearly an important aspect of (labor) migration, there have not been many contemplations and interrogations, although truly compelling and necessary, on language varieties and their place and position in labor migration and transnational work in the contemporary world, and hence why we intend to do so in this article. In our…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

Employing neoliberal governmentality as a conceptual frame, this paper presents evidence from the mushrooming English language academies from Pakistan to demonstrate that how neoliberal rationality as a normative order of reason governs the minds of learners and teachers without governing. Drawing on the analysis of an open-ended interview…

Neoliberalism has become the hegemonic rationality of our time, framing nearly every aspect of our social world in terms of competition. This dissertation sheds light on neoliberal infiltration and naturalization within the field of language education through three distinct but interrelated papers. "In Discourses of Dual Language Bilingual…

Since its emergence as a distinct subject area in the nineteenth century, English has been an important, but contested, subject. Competing discourses, resulting in different models of English, have vied for prominence, each with ideologies about the purposes of education and the needs of students and the state. However, while international…

Although the relationship between language and economic activity has long been a topic of scholarly research, much of it building on the work of Raymond Williams and Pierre Bourdieu, recent attention to the commodification of language and its relationship to global economies and late capitalism moves this conversation in new directions. The…

In São Tomé and Príncipe, the language shift toward Portuguese is resulting in the endangerment of the native creoles of the island. These languages have been considered of low value in Santomean society since the mid-twentieth century. But when Santomeans are members of a diaspora, their perceptions of these languages, especially Forro, change in…

It is the aim of this paper to examine the management of multilingualism in the Swiss healthcare industry and the negotiation of the oftentimes fluctuating and unstable value of linguistic resources in the care for medical tourists; on the other hand highlighting how international healthcare and medical tourism emerge as sites emblematic of the…

The impact of neoliberalism on language education has recently attracted scholars' attention. Linguistic entrepreneurship is a conceptual lens through which neoliberal implications for language learning and use can be investigated. This commentary offers comments on common threads of themes running through the four articles in this special issue.…

This paper will consider language management from the perspective of efficiency, and will set the grounds for a new approach to linguistic justice: a market failure approach. The principle of efficiency emphasises the need to satisfy individuals' preferences in an optimal way. Applying this principle with regard to language would justify language…

This study demonstrates how stakeholders' treatment of English language as the sole marketable/saleable commodity in educational setting can have implications for multilingualism and existing linguistic diversity in Pakistan. Language commodification refers to the valuation of languages as marketable/saleable commodities and their relative…

In Japan, neoliberal discourses rationalize English language proficiency as a pathway to meritocratic reward and success in the global knowledge economy. With this ideology in mind, this review engages the market orientation of English domestically and the causative implications of class-distinguished capital. Specifically, Bourdieu's theory of…

The purpose of this paper is to examine how Russian became a commodity in the global service industry in the decade between 2004 and 2014 and, in some places, much earlier. I will begin with a discussion of sociolinguistic theory of "commodification of language", focusing on aspects critical for this case study. Then, I will trace the…