The existing literature views the phenomenon of language shift mostly on the societal, or macro, level, which takes the focus away from individual cases. This investigation provides an alternative perspective to the currently prevalent view. The purpose of this phenomenological study is to develop an understanding of the role of personal choice in…

Most linguistic processes--acquisition, change, deterioration--take place in and are determined by a complex and multifactorial web of language internal and language external influences. This implies that the impact of each individual factor can only be determined on the basis of a careful consideration of its interplay with all other factors. The…