Due to the current status of English as a lingua franca in numerous domains, increasing attention has been directed toward the economic potential of English. However, research on languages other than English from an economic perspective remains limited. This study aims to address this gap by examining the labor market demand for Japanese language…

Although international truckers are essential to the European supply chain, we know little about how they deal with their frequent multilingual workplace interactions. This paper examines the effects of participants' Individual Multilingual Repertoires (Pitzl, Marie-Luise. 2016. World Englishes and creative idioms in English as a lingua franca.…

This contribution discusses some links between the linguistics and the economics of the spirit of entrepreneurship and entrepreneurialism. Whether it is individuals or various social groupings, or even entire societies, a review of policies promoting self-investment in language ability links to a neoliberal economic and political ethos of…

This paper aims to demonstrate the implications of health mobility on language practices in the medical tourism industry in India and on the ways, language workers become entrepreneurs. Drawing from ethnographic fieldwork that traces the trajectories of three former students of Russian, we highlight their future aspirations as language learners…

This article examines the socially constructed nature of significant linguistic insecurity with regard to the English language in Korean society as informed by neoliberalism. It specifically explores how linguistic insecurity leads to the pursuit of linguistic perfectionism under the popular discourse of neoliberal personhood. Participants are…

Volunteer tourism is one of the latest branches of the ever expanding globalised tourism. The initiative Workaway, an expression of this trend, was established in the late 90s with the aim of promoting "cultural understanding between different peoples and lands throughout the world". The figure of the workawayer as a new cosmopolitan…

This article analyzes four Hollywood films set in Hawai'i to shed light on how particular languages and language varieties "style" (Auer 2007; Coupland 2007) Local/Hawaiian and mainland U.S. characters as certain kinds of people. Through an analysis of films featuring "haole" ("white, outsider") male protagonists who…

This paper attempts to show ways in which two Thai brothers (aged 9 and 13) living temporarily in the United States, employ bilingual code-switching to organize their conversation. Using the sequential analysis developed by Auer (1984, 1995), this paper describes how the two boys employ code-switching to negotiate the language for the interaction…